David Beckham's House 99

Global Launch of New Grooming Range

I was delighted to celebrate the launch of House 99 with David Beckham last night in Harvey Nichols in London's Knightsbridge (31 Jan 2018).

While he's been the face of many skincare campaigns, this is David's first global grooming brand which he has developed in partnership with L’Oreal. His aim is to provide all the tools men need to experiment with their look in order to express their own “evolving style and unique identity”. The collection is extensive and includes 21 products, taking a holistic approach to grooming and merging British barbershop culture and style with hair, skin, beard and tattoo creativity. House 99 will launch in retail stores across 20 countries from 1 st March 2018.

For the occasion, I went with a simple layered look of classic wardrobe pieces included this season's red check shirt from Zara, a leather aviator from Hackett and a denim Levi's Shirt Jacket, with black jeans and a pair of Kurt Geiger trainers.

The DK Digest

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