No doubt you’ll have seen on my Instagram that I was fortunate enough to escape the worst of the ‘Beast from the East’ with the most incredible trip to California with La Mer, for whom I’m delighted to be a UK ambassador.
Any excuse to spend time in Los Angeles is always a win for me but when La Mer do trips, it’s next level luxury. Like honestly, it was the most insane and brilliant trip I think I’ve ever been invited on. All in the name of work! It’s jobs like this that make me pinch myself. I haven’t even mentioned Kate Hudson yet? Bear with me! I’ll get to Kate in a moment.
Arriving in LAX, I was greeting by a driver and brought to my LA home for the next few days, the rather exquisite Waldorf Astoria in the heart of Beverly Hills. The rooftop pool is a veritable oasis of tranquility with some of the best views of the Hollywood hills. Having settled in to my suite, the first item on the agenda was a welcome dinner at the infamous Chateau Marmont on Sunset Bld in West Hollywood.
Chateau oozes old Hollywood glamour (to put it in perspective, James Dean did his audition for Rebel Without a Cause there and regular guests include F. Scott Fitzgerald, Jim Morrision, Elizabeth Taylor and the who’s who of Hollywood) so it was the ideal setting to kick start the most gorgeous experience with a beautiful LA soirée. Starting with a cocktail in the lounge, we moved to the candlelit courtyard for an intimate al fresco dining experience where I got to meet the Global La Mer team. No trip to Chateau is complete without a trip to the infamous pool nestled among the gardens and secluded bungalow residences.
The NEW Moisturizing Cool Gel Cream.
So you’re probably wondering why exactly I was in LA with La Mer? Well, it’s to celebrate an exciting new launch. La Mer have introduced the new Moisturising Cool Gel Cream, a cooling wonder product, to its range which now has five moisture textures.
I've been using the gel cream daily now for the past four weeks and honestly, I'm finding it SO effective. It has a light, cool consistency, which feels really good on the skin. It's already become a fixture in my skincare routine.
As you’ll know, La Mer is a cult brand and anyone who is already addicted will have come to expect intense hydration. The new gel moisturiser doesn’t disappoint. Its water-fresh formula is built to be cooling—you’ll feel it the moment it hits your skin, it delivers an instant burst of freshness that can last up to three minutes. Immediately upon application, skin feels really fresh, healthy and moisturised.
In actual fact, the surface temperature of the skin is lowered, leaving skin feeling calm. So if you suffer from any redness, it’s perfect as it soothes instantly so redness appears immediately reduced. I’ve been flying a lot lately and normally this shows on my skin which can get quite dry. But since using this, I’ve actually noticed people have been saying that my skin looks super healthy. I asked the team why this is and they said dry skin is actually more susceptible to irritation, but the moisturiser helps to heal dryness and bring skin back to balance.
As with all La Mer products, the Moisturizing Cool Gel Cream features La Mer’s signature ferment, the Miracle Broth, as well as the powerful antioxidant the Lime Tea Concentrate, which helps defend the skin from environmental stress such as pollution.
Malibu with the gorgeous Kate Hudson
Let’s be totally honest, Kate Hudson is everyone’s fantasy friend (...be it best friend or otherwise!). Taking care of herself, and in turn her family, is very much at the core of everything she does - from what she eats, how she maintains her body with yoga, to how she thinks about life. And this mantra naturally extends to her skin care routine. That’s why she’s lending her forever-fresh face and free spirit to La Mer’s latest global digital campaign, Ways to Love La Mer.
I got to see Kate in the flesh (and she’s even more beautiful and like her mother in real life) in Nobu on Malibu Beach, where Kate explained how she was first introduced to the brand’s iconic Crème de la Mer when she was gifted a jar by her mam Goldie Hawn for Christmas more than 20 years ago. It was the first quality skincare product that she’d ever used. The lovely thing that I took away from listening to Kate is that she’s seems so unaffected and grounded. The fact that we share a love of La Mer is an added bonus! :-)
La Mer is taking up residency at 13 Soho Square and inviting you to come and explore the story behind the brand and its legendary formulas. Just a stone’s throw away from the hustle and bustle of Oxford Street, the pop-up is the perfect place to kick back, relax and hangout with friends.
La Mer Miracle Broth Express Facial Exclusive to the La Mer London Pop Up, this facial transforms skin with bespoke massage techniques and a pure infusion of the coveted Miracle Broth™. This powerful extract empowers the five facets of renewal – moisture, regeneration, soothing, smoothing and radiance – helping bring skin back to its centre.
Where: 13 Soho Square, London, W1D 3QF
When: Wednesday 18th April – Saturday 21st April 2018
Opening Times: From 12.30pm until 7.30pm on Wednesday and 10.30am until 7.30pm for the rest of the week.
Of course if you can't make it along to the pop up, check out your favourite La Mer products online here.
#LaMerAmbassador #LoveLaMer #Ad